Sega Sammy Trims Videogame Losses
October 30th, 2010, 00:06 Posted By: wraggster
Sega Sammy's games division has recorded an operating loss for the first half of the financial year of ¥1.3 billion ($16.1m / £10.1m) - an improvement on the ¥38.8 billion ($482.2m / £303.2m) loss for the same period last year.
Sales of home videogame software were up year-on-year from ¥15.7 billion ($194.6 / £122.3m) to ¥18.7 billion ($231.8m / £145.7m).
However, strong performances by the Pachinko, Amusement and Arcade departments helped the entire Sega Sammy corporation record a profit of ¥24.3 billion ($301.9m / £189.9m), compared to a loss of ¥6.3 billion ($78.4m / £49.3m).
Sales for the six months were up 41.1 per cent to ¥217.8 billion ($2.7bn / £1.6bn).
Sega described the home videogame business as slow outside of Japan, revealing it sold a total of 6.6 million games worldwide in the first half.
"In the home video game software industry, the demand was generally weak in the US and European markets due to the headwind like sluggish personal consumption," said Sega Sammy.
"The Group needs to adapt to changing business environment in which the market demand for new content geared to social networking service (SNS), smartphone is expanding."
Sega Sammy Trims Videogame Losses
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Bob Dobbs
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MrSega
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everynewday84
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Re: Sega Sammy Trims Videogame Losses
Sweet!MrSega wrote:They are planning to return to the console business!!!
This is a message to you:
Do what you love; Love what you do.
Do what you love; Love what you do.
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Comrade Snarky
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Re: Sega Sammy Trims Videogame Losses
I found $20…. I'm going to buy a house!MrSega wrote:They are planning to return to the console business!!!
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CruSega
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Re: Sega Sammy Trims Videogame Losses
They should just admit that their games are not on par with most publishers aside from Sonic Generations...there is no need to sugarcoat the obvious.
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Logic
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Re: Sega Sammy Trims Videogame Losses
This is the equivalent of me saying: Hey look, PC sales weren't as bad as they were last quarter, PC'S ARE COMING BACK!
Freedoms:
1,2,3,4. The whole can benefit
1,2,3,4. The whole can benefit
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elmagicochrisg
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Re: Sega Sammy Trims Videogame Losses
Comrade Snarky wrote:I found $20…. I'm going to buy a house!MrSega wrote:They are planning to return to the console business!!!
Come, bow before your King!... Bow ya shits!...
Dreamcast DUX Limited Edition for sale (new and sealed)
Dreamcast DUX Limited Edition for sale (new and sealed)
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MrSega
Re: Sega Sammy Trims Videogame Losses
Eventually. It WILL happen soon.MrSega wrote:They are planning to return to the console business!!!
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Mephiles550
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Re: Sega Sammy Trims Videogame Losses
Mind if I join you?elmagicochrisg wrote:Comrade Snarky wrote:I found $20…. I'm going to buy a house!MrSega wrote:They are planning to return to the console business!!!
