The Rise and Fall of Sega Enterprises.
Posted: Wed Feb 22, 2012 11:31 am
Bayless is a little more open to the idea of a triumphant return - although he admits that things have changed since the glory days of the Mega Drive. "This industry isn't static - far from it. We're in the Wild West right now and people are trying all kinds of crazy stuff because they can. I absolutely guarantee new stuff will emerge from all that chaos. Could that include new Sega hardware? Of course, but it's not really about that - it's about engagement and value. As my Depression Era salesman grandfather used to say, 'Nobody makes money until someone sells something.' I'd paraphrase that as, 'First you have to show people something they want to buy.' If I were invited to advise Sega on moving back into hardware, I'd start by asking one question: What will you do better than anyone else in the world?"
Regular readers of DCTALK shall no doubt be aware that the answer is RTRT (RealTime Ray Tracing)
http://www.eurogamer.net/articles/2012- ... nterprises
stu, where are you now?