Tarnish wrote:Dunno how true it is, but I recall reading SEGA of Japan wanted to sell it for $250, but Bernie Stolar didn't budge from the $200 price.
Ian Micheal wrote:$199
The Dreamcast launched in North America on September 9, 1999 at a price of $199—which Sega's marketing dubbed "9/9/99 for $199".
Which made this the silly price they lost heaps selling them in fact if the launch went better which at the time set a record it would sent them bankrupt
Plus the fact there was chip shortage
https://www.poundsterlinglive.com/bank- ... o-USD-1999
my first dreamcast in australia cost me $499 price at launch
dark wrote:You probably want to look at pages 34 and on with page 49 showing the total estimated manufacturing costs ($250 per console including cost of components and costs for assembly of the components).
dark wrote:I wonder how the business model for the naomi worked out. It seems like it was mostly the same components, however I think sega sold the naomi main hardware for over $1000 in the early 2000s (just the motherboard, not a full plastic or wooden arcade cabinet). If they could manufacture naomis for ~$300 and sell them for ~$1000 or higher, that seems like a good rate of return.
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