A lot of different sites like that went down recently.
It nearly broke my heart when the "Sega of Japan Update" scam went around sometime last year. The one where everyone said that Sega of Japan updated their website, asking people, "Do you still have a Dreamcast?". Then you had to give an e-mail address and the serial number of your DC. I don't exactly what it really
was, but it was very upsetting.
Building you up, then knocking you back down again.....to only hope that Sega will come back to the console making world.